The Story Behind the Ferrari Brand

While browsing through a few of my Monday moring favorite sites I came across this cool little video about the Ferrari brand. I have always been impressed with how Ferrari has maintained their brand over the decades and was curious what the Prancing Pony meant. Apparently before the company was even founded, Enzo Ferrari planned on using the horse as his mark. What I like about this story is that the brand has meaning. He built a company around an idea. He used symbolism in his brand that is still relevant today. I bet that the management team at Ferrari didn't sit around story-boarding their branding ideas, mission statements and all the usual things people do when they establish a company. My guess is that they were dreaming about how they could build the best cars in the world and make an impact that will last generations. The pony and the story of it's coming to be just happened at the right time!